One simple hashtag was at the core of the brand’s strategy to increase awareness ahead of legalization; #AuroraEverywhere.
This campaign was also the overarching approach to be everywhere that their clientele is: music showcases, sport outings, art festivals and many more.
As part of Aurora’s experimental marketing agency, Young Offenders, I handled everything from project management, event staffing, promotion, production, creative activations, talent management, design sourcing and more.
Client
Aurora
Year
2018
Results
- Dates: June – October 2018
- Markets: Toronto, Vancouver, Montreal, Edmonton & Calgary
- Total Events: 18
Deliverables
- +20k Visitors through all activations
- +1600 Emails collected
- +20k Merchandise items distributed
